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This is a general outline for the website design process. I found it useful for small business owners looking forward to bring their online presence to a higher level.
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Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos & JCPenney) do to achieve better conversion rate than your store.
This article will take you away from usual Search Engine Optimization stuff to where the real money lies – Conversion Rate Optimization. What you do with the visitors you bring to your website?
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